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Fact: Twitter users have grown by 1460% June 2008 - June 2009 to 44.5M. (source)
Fact: Dell recently announced $3M in Twitter related sales. (source)
Fact: 45-54 year olds are the top demographic on Twitter. The next two biggest are 25-34 & 35-44. (source)
Fact: Best Buy has recently unleashed Twelpforce a 500 strong army of sales and customer service reps (source)
There are Twitter conversations taking place right now in your market, those businesses that position themselves correctly will reap the benefits. Those that don't will wonder why the don't hear from their clients as often as they used to.
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Twitter is a micro blogging network, (think text messaging the world), and has recently become part of a world wide love affair. Twitter grew 1460% from June 2008 to June 2009, and now boasts celebrities, main stream media, and large corporates along with millions of other users.
With Dell recently announcing $3M in Twitter related sales, the business world is beginning to see the Twitter revolution for what it really is. A goldmine opportunity to find and connect with their ideal clients more intimately, more directly and more powerfully than ever before. So you know what that means, those who position themselves on Twitter now will dominate their market.
But how does Twitter Marketing really work.This a real story that happened to me a few weeks ago, it is illustrated below by screenshot of actual Tweets (Twitter messages).
Note: My Twitter name is ByronNewMedia, so in the images below @ByronNewMedia means someone was speaking to me in a public way.
One night while checking on some emails after dinner, I noticed an interesting tweet.
So I ReTweeted (forwarded the message) the request, to see if anyone in my network had suggestions. In less than 2 mins, the woman askingthe original question tweets me.
She get's specific
Of course I made a suggestion. An accommodation house I know and am happy to recommend to my friends, the result? To the best of my knowledge they went ahead and spent $2500 plus with the accommodation house I recommended.
My new found friend is really happy with the experience.
Why did all this happen? a) Because I love in the Byron Bay hinterland I have a permanent search open for any mention of "Byron Bay" on Twitter. I heard a need. b) I ReTweet the original request which demonstrated that I cared, this develops trust and rapport c) the woman (or more specifically her friends) were ready to buy and asking for recommendations on Twitter, d) through our conversation trust was developed in a few minutes and a buying decision was made.
Think about how powerful this could be for your business? You could be using Twitter to;
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A Twitter page is covered with links, some are overt, some are quite difficult to find. However they all have a purpose. If you haven't found all these links yet then you are not getting the full Twitter experience.
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Savvy business owners are using Twitter to;
* Listen to what people are saying about their brands.
* Get insider information on the products and services their clients and customers really want.
* Position themselves as thought leader in their industry.
* Spy on their opposition and find their weaknesses.
* Attract ideal clients and customers.
* Identify and neutralize bad word of mouth.
* Enhance Client Relationship management.
* Convert strangers into paying customers.
* Bypass expensive advertising.
The challenge is finding the time to learn all the "Power User" tricks of Twitter and exploit to it's fullest potential.
Enter Biz Tweet Tips.
We have used Twitter, other Social Media tools and good old fashioned face to face conversation to determine what our clients and market find challenging about Social Media.
They say it's concise accurate knowledge delivered in small chunks so they can step by step build a strong Social Media presence.
We thought you might feel the same way. Maybe you can see the massive benefits of leveraging Social Media for your business, but it's a little bit overwhelming. You would like actual tactics that you can apply at your own speed in short bursts if necessary.
Biz Tweet Tips provides brief tips, simple visual guides, mini podcasts and mini video tutorial to get your business and your Twitter presence rocking.
Biz Tweet Tips is a Byron New Media production
http://byronnewmedia.com
